Unit 1 - Media Products and Audiences

 Forms of Traditional Advertising billboards flyers word of mouth posters magazine newspaper printed media leaflet radio television product placement yellow pages events - promotional events bus stops, tube stops branded merchandise blimps, people holding signs

Sectors within Media TV Radio Film Print and Publishing Video Games Web Music  Main Conglomerate and Independant Companies in these sectors TV - Sky, ITV, BBC, Channel 4, Digifish TV Radio - BBC Radio, Heart, Global Radio (Capital) Film - Disney, Universal, Hurricane Films Print and Publishing - News Corp, Daily Mail and General Trust, Guardian Media Group Video Games - Sony, Nintendo, Microsoft Web - Yahoo, Bing, Google Music - Domino Records, Sony, Virgin EMI,  Warner Music Group Local Independent Companies in these sectors TV - Title Role Productions (Manchester), The Mob Film Company (Manchester)  Radio - Silk 106.9 (Congleton, Macclesfield), Canalside Radio 102.8 (Bollington), Moorlands Radio (Biddulph) Film - Anattic (Manchester), The Chase Films (Manchester) Print and Publishing - Congleton Chronicle, Cheshire News, Local People Macclesfield Video Games - Gemego (Congleton), Hawk Industries (Sandbach), MD Apps LTD (Macclesfield) Web -  Music - 

The conglomerate of News Corporation 1980-2013 owned by Rupert Murdoch - who also owns 21st Century Fox - could be used to advertise their film 'The Martian' through: Worldwide newspapers - The Daily Telegraph (AUS), The Fiji Times, The New York Post, The Sun (UK) Worldwide Magazines - GQ, Vogue, Inside Out Fox News radio station majority ownership of Brisbane Broncos rugby team - mascot/uniform/games Many TV studios - 20th century fox Fox Italy + other cable channels National Geographic channels 27% of Hulu - streaming service Most/all of the would have social media and websites to act as further advertising. News Corporation was dissolved as a company in 2013 and released as a new spin-off of the company - News Corp due to a series of scandals involving hacking, misleading police, bribing a police officer and other crimes leading to over 90 arrests. The new News Corp company was a way of continuing Murdoch's companies and assets without the tarnished reputation. Murdoch i...

 Domino Records Independent - case study The Domino Recording company was created in Putney, London by Laurence Bell and Jaqui Rice in 1993. This is an independent company rather than a conglomerate like the Walt Disney Company meaning that it is self-controlled and owned by no other companies. They specialise in recording and producing music and have stuck to the same ethos for over 25 years and have signed artists such as Arctic Monkeys and Pavement who have become famous worldwide.  As they are an independent company, this means that they can take more risky choices and take on smaller artists that might not necessarily be successful. Domino Records own many recording studios along with the recording right to Artic Monkeys, Franz Ferdinand and Pavement along with many other artists. Domino Records is now a worldwide company with bases in France and New York and while it's main division is recording and publishing music, they also distribute merchandise and concert tickets t...

The Walt Disney Company Conglomerate - Case Study The Walt Disney Company is one of the biggest conglomerates in the world meaning it is a multi-industry company which owns lots of smaller companies within it. There is no one above of the conglomerate who owns it and they only own other companies. Due to the mass scale of the conglomerate, the majority of Disney products are made entirely within the company.  The Walt Disney Company owns a huge amount of networks channels - the biggest ones being ABC, National Geographic and Disney Channel. Along with this, studios such as Pixar, Marvel and Lucas Films are also owned by Disney as well as streaming services such as Hulu and Disney+. Due to the huge success of all of these subsidiary companies, Disney also owns a global network of theme parks and resorts with huge popularity.  The conglomerate has a huge number of divisions ranging from TV, music, radio, films, production, advertising, merchandise, streaming, brands, video games...

BBC Public Service Broadcaster Case Study The BBC is the biggest example of a public service broadcaster within the UK. A public service broadcaster is one which provides channels intended for the benefit of the public rather than commercial advertising purposes. Their main purpose is to entertain, accurately inform and educate the general public which BBC does through all of it's channels compared to other providers such as Channel 4 which only do so on their main channel. The BBC has been regulated since 2017 by Ofcom to hold the editorial standards and ensure that it meets all the requirements to remain as a public service broadcaster. The BBC is primarily funded through the annual license fee charged on every household, company and organisation which chooses to use any form of TV either live or on iplayer. This is currently £157.50 a year and funds all of BBCs television, radio and online programs. However, it is also added to by income from 3 other main sources: BBC Studios, B...