Audience Profile

 LO4 - Understand the target audiences of media products.

Who might buy the products?

• toy shops
• parents
• teachers/schools
• collectors
• grandparents
• people with interests
• historians

Audience Profile - Small Handmade Engineered Toy Company

Michael, 50, has always been interested in the middle ages era - ever since he was a child. Now he has grown up and has children of his own, he is keen to push his interest onto them - telling them old tales of the middle ages, cooking up old stews and including the middle ages into every part of his lifestyle. 

Above this, the only thing that Michael is missing are the toys for his children. While there are thousands of different toys he could give them, none of them are realistic and appropriate enough for the middle ages he knows and loves. Michael has been searching for years for accurate and working toys willing to pay any price for them. Historical accuracy is the most crucial thing.

He includes the middle ages era in every aspect of his life - applying it to his food, his lifestyle, his personality and even the way he travels. Michael wishes to teach his children more about the medieval era but feels as though appropriate and accurate toys would make it much more fun for them.

Audience Profile for the Toy Shop within the Museum