Marvel and Audience Feedback

LO5 - Evaluate research data used by media institutions

Using social media for audience feedback:

Pros - lots of people talking about it, brings more attention, helps to gain specific improvements from biggest fans

Cons - criticisms may discourage people from watching the film

Marvel Trailer for Black Widow

The Marvel teaser trailer for Black Widow was released on their YouTube channel on December 3rd 2019 and has gained over 44 million views with 1.5 million likes but 45 thousand dislikes. The comment section within this trailer allows for people to talk about their excitement about the film - clearly being marvel fans and recognising Black Widow from previous films. Furthermore, due to the movie being postponed because of coronavirus, jokes are made in the comment section about the movie being pushed back while allowing people to interact with each other about the excitement and create more hype.

When Black Widow is searched into YouTube, the majority of the review videos are positive suggesting 'Why Black Widow is more powerful than you thought'. These videos also have millions of views and many of the comments praising both the film and the actress as an inspiration to young children. Overall, this is good feedback to Marvel to encourage them to create films based around more strong female characters in a similar way.