Psychographics

-

 LO4 - Understand the target audience of media products.

Psychographics are a way of profiling audience members based on personal beliefs, values and interests.

Demographics: age, gender, race, location, employment

Psychographics: personality, values, interests, attitudes, lifestyle




Comments

Post a Comment

Popular posts from this blog

Infographics

-
Image
 LO4 - Understand the target audience of media products. Infographics are a representation of information in a graphic format in order to make the information more easily understood. This example of an infographic shows a map of where TV shows are from in relation to states of the USA. This is used in order to reduce the amount of words used and make the information more easily understood as the shapes of states are used rather than writing down the names of them.
Read more