RAJAR and BARB

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 LO4 - Understand the target audience of media products.

RAJAR and BARB provide vital information about the demographic profile of the average audience that is of great use when selling that audience to potential advertisers.

RAJAR is the Radio Joint Audience Research which is the official body in charge of measuring radio audiences in the UK. It was set up by the BBC and Radio Centre to measure their audiences.

BARB is the Broadcaster's Audience Research Board. This researches audience and television ratings within the UK and is joint-owned by ITV, Channel 4, BBC and Sky.


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